How to Reconnect With Your Brand
What is the Digital Scot? The question written down looks simple enough, but it inspired a lengthy discussion among the class. What really was our brand and how could we … Read more
L’Oréal – The Digital Transformation
This week Manon Evers, Human Resources Manager EMEA for IT at L’Oréal, gave The Digital Scot a unique insight into the proposed digital transformation of the L’Oréal IT department. Sharing valuable information on what types of … Read more
3 Lessons Learned From 3 Weeks of Agency Life
As part of the MSc Digital Marketing our class has been thrust into the whirlwind that is agency life. Over the past three weeks we have been tasked with planning and … Read more
Career Interview Series: Asa, Design
What actually is digital marketing? What skills do I need to succeed in the industry? What career paths can I follow? These were just a few of the questions running … Read more
What prompted the Greek girl to drink IRN BRU?
It’s International Women’s Day and I celebrated with my first Irn Bru! I’m from Greece and that means certain things; I love the sun and we have plenty of it … Read more
Edinburgh Day Trip to DigitasLBi
Last Tuesday we went on our day trip to DigitasLBi’s Edinburgh office, to meet our mentors and get a first impression of digital agency life (here we are just getting on the … Read more
Edinburgh here we come!
After our initially planned trip being “sabotaged” by the slowly crumbling Forth Road Bridge being shut down at the end of 2015, the MSc Digital Marketing class are finally making … Read more
Uncertain of your impending graduation? Find solace with Simon!
As a recent undergraduate, with a degree in Media, I felt apprehensive about the uncertain future I was faced with graduating into an unstable job market. This was not just the … Read more
Ride out the Oil & Gas storm – Use a digital lifeline
The oil and gas crisis has hit Aberdeen City very hard and that is a fact. Many have, or are at great risk of losing their jobs and livelihood; that … Read more
The Class of 2016: Merry Christmas
As the final sprint before the Christmas break, the current (15/16) student agency of RGU’s Digital Marketing Masters was tasked with creating a Christmas video in one hour. Here’s Karan telling … Read more