Building Digital Marketing Expertise in Scotland

The Digital Scot is the creation of a team of aspiring digital marketing professionals. We are a class of thirty-one MSc Digital Marketing students from Robert Gordon University in Aberdeen. We come from a variety of backgrounds, such as music, oil and gas, business, communications, and media. The RGU Masters in Digital Marketing offers a fresh approach to teaching and learning which is adaptable to the fast-paced industry that is modern day marketing. We are learning a combination of creative and analytical skills, aiming to address the digital skills gap employers are currently facing as marketing evolves.

The Digital Scot – Putting Learning into Practice

This site is our online home – a showcase for our developing skills and expertise. Watch some of our best content below!


The Digital Scot – Website

On our site you can find our insights on today’s digital climate, information on digital marketing and the masters course offered at RGU, as well as getting to know more about us as individuals. Our unique student culture means we work on a daily basis as a close-knit group to build, maintain and develop The Digital Scot, whilst working on other projects and continuously learning new skills. Therefore, we come out very well prepared for our future Рcheck out where some of us ended up on our Where are They Now page.

Follow our story!

Head to our blog and follow our journeys to become a Digital Marketer!

Looking for the inside scoop on digital marketing? Check out The Digital Scoop for more exciting content!