Dave Robinson Guest Lecture – The Digital Scoop

Bringing you the latest flavour in Scottish Digital Marketing

Lecture 3: Dave Robinson, Red Evolution

This exciting Guest Lecture is taught by Dave Robinson of Aberdeen based marketing agency Red Evolution. In the lecture, Dave tackles the subject of inbound marketing with a practical approach, highlighting specific tools that he uses on a daily basis as he answers questions posed by the class. In the lecture, Dave gives a great insight into the creative process, highlighting his methods and the importance of creating customer personas. He goes on to talk about running a start-up agency, how he gains and nurtures relationships with his ongoing clients, and discusses some of his favourite projects.

Dave’s advice for students interested in a career in digital marketing:

“You need to live and breathe the industry”

Watch the lecture now for more helpful advice from Dave.


Have you listened to The Digital Scoop podcast? Tune in now as we chat to experts in the digital marketing industry about their roles, current trends and top tips for students.