Bringing you the latest flavour in Scottish Digital Marketing
Lecture 2: Julie Brander, Weber Shandwick
In another exciting guest lecture on The Digital Scoop, we meet Julie Brander – a manager at top global PR agency, Weber Shandwick. In this lecture, Julie discusses the interesting topic of influencer marketing and how she approaches this method of marketing in her current role to successfully promote her clients. Julie goes on to give us the inside scoop on the tools and techniques she uses, including how to identify influencers to work with, the attributes to look for to fit with your objectives and the different approaches that can be used to get the right content in front of the right people.
Julie also gives advice for students looking to get into the industry:
“If you are hungry enough, you will make it happen!”
Watch Julie’s lecture now for more on this exciting subject!
Have you listened to The Digital Scoop podcast? Tune in now as we chat to experts in the digital marketing industry about their roles, current trends and top tips for students.