During the second semester of the course, The Digital Scot team were lucky enough to receive a guest lecture from Steph Asher. Steph is an up and coming entrepreneur and … Read more
This week, our class was treated to a guest lecture from Adam, the founder and managing director of Aberdeen based moment.agency. We heard all about his journey so far, some … Read more
Last week saw the Digital Marketing Masters students receive a guest lecture from Jason Stewart of Aberdeen International Airport. Jason is an E-Commerce and Digital Manager at the airport which … Read more
At the end of last semester, The Digital Scot was delighted to visit the team at Equator, an award-winning creative digital agency based in Glasgow, to hear about the future … Read more
This week the Digital Marketing MSc students received a lecture on influencer marketing from Julie Brander of Weber Shandwick, one of the world’s leading global public relations agencies. At RGU … Read more
This Monday The Digital Scot class of 2017 including myself (Simone, their lecturer) went to see DigitasLBi in Edinburgh. The agency site visit is semester 1’s highlight each year, as well as … Read more
Last Tuesday we went on our day trip to DigitasLBi’s Edinburgh office, to meet our mentors and get a first impression of digital agency life (here we are just getting on the … Read more
After our initially planned trip being “sabotaged” by the slowly crumbling Forth Road Bridge being shut down at the end of 2015, the MSc Digital Marketing class are finally making … Read more
With RGU’s MSc Digital Marketing program being Scotland’s first practice led masters in this field, interaction with people working in industry relevant jobs is a valuable resource for students. As … Read more
I’ll be attending the Bima Breakfast Briefing in Edinburgh on 5 November where Andrew Girdwood (Girdy), Media Innovations Director at our partner agency DigitasLBi is a panelist. The BIMA is the British … Read more