The digital marketing industry is constantly growing and evolving. As soon as you’ve started to get to grips with the latest advancements, new technology and trends seem to appear like … Read more
During the second semester of the course, The Digital Scot team were lucky enough to receive a guest lecture from Steph Asher. Steph is an up and coming entrepreneur and … Read more
This week, our class was treated to a guest lecture from Adam, the founder and managing director of Aberdeen based moment.agency. We heard all about his journey so far, some … Read more
Looking to get to grips with the basics of digital marketing, but don’t know where to start? Being a current digital marketing student, I have certainly been there. This post … Read more
In recent years, traditional methods of marketing utilised for decades have been overtaken by a more digitalised approach. Although traditional marketing methods are still in use today in order to … Read more
Committing to postgraduate level studies can be an intimidating process. As an applicant, you want a course which will provide you with the knowledge and skills to advance your career. … Read more
So you’ve dived deep into the world of our students, you’ve got a flavour of the latest marketing insights so it’s about time that we focus on the people that … Read more
Over the years the MSc Digital Marketing cohort has not only learned the theory behind digital marketing, but have also put the theory into practice by means of The Digital … Read more
At the end of last semester, The Digital Scot was delighted to visit the team at Equator, an award-winning creative digital agency based in Glasgow, to hear about the future … Read more
Over the past 3 decades, marketing has come leaps and bounds into the online world. The term ‘Digital Marketing’ was first used in the 1990s when the world saw a … Read more