Last week, the Digital Marketing Masters students were delighted to attend a guest lecture and hear from Dave Robinson, Managing Director at Red Evolution. Red Evolution is a digital and … Read more
When it came to the final semester of my undergraduate degree, I was counting down the moments to graduation and getting out into the mysterious ‘real world’ that everyone spoke … Read more
At the end of last semester, The Digital Scot was delighted to visit the team at Equator, an award-winning creative digital agency based in Glasgow, to hear about the future … Read more
Like the universe, RGU’s Digital Marketing MSc class has been expanding at an exponential rate. However, whilst the universe faces an inevitable collapse ending all life as we know it, … Read more
This week the Digital Marketing MSc students received a lecture on influencer marketing from Julie Brander of Weber Shandwick, one of the world’s leading global public relations agencies. At RGU … Read more
Applying for a job in digital is not easy. First of all, you’ve got a variety of different sources just to find out if there is a job out there … Read more
I originally did not plan to embark upon a Digital Marketing Masters. If I had told myself last year that I would be doing a postgraduate course at all, I … Read more
Personal branding isn’t just for big companies and celebrities anymore; your own online presence might land you the job of your dreams! Being active online has many more benefits than … Read more
As part of the North East Business Week 2017, Robert Gordon University’s MSc Digital Marketing students will be hosting a drop-in clinic for local businesses on Monday 24 April. Our … Read more
This Monday The Digital Scot class of 2017 including myself (Simone, their lecturer) went to see DigitasLBi in Edinburgh. The agency site visit is semester 1’s highlight each year, as well as … Read more