Hi Everyone and welcome to our very first blog post on the Digital Scoop!
This semester our MSc Digital Marketing class of 2018 will be running an exciting podcast and blog series. We will be chatting with industry experts in digital marketing to keep you informed on this ever-changing and increasingly vital industry. But first, we would like to introduce you to our fantastic hosts of The Digital Scoop podcast. We have asked James Galbraith, Josiah Bircham and Will Farquhar a few questions so you can get to know them better both personally and from a professional standpoint.
What was your Undergraduate degree?
James: “Business Administration with Marketing – Algonquin College
Business Management with Marketing – RGU”
Josiah: “English Literature – University of Aberdeen”
Will: “Management with Marketing – Robert Gordon University”
Where are you originally from?
James: “Originally from Ottawa, Ontario, Canada”
Josiah: “originally from Edinburgh, grew up in Perth, here now”
Will: “Perth, Scotland”
What drew you to the MSc Digital Marketing?
James: “I wanted to get the practical skills that I needed in order to land a job in marketing. Although my undergraduate degree provided me with the theory, I found myself lost with how to apply my knowledge”
Josiah: “A combination of circumstance and intention! Having worked in the industry I wanted to formalise a qualification in the area moving forward and enhance my skills. Also, my wife was having to move to Aberdeen to be a teacher, so I looked for courses like this in the area”
Will: “Better job prospects and the opportunity to specialise my skills”
What is your favourite digital ad campaign?
James: “Spotify’s ad campaign. They looked into their data and made big billboards such as “To the person who played “Sorry” 42 times on Valentines Day, what did you do?!”. Although the campaign was presented in outdoor presentations, they used their digital data to run this campaign”
Josiah: “I enjoyed Walmart’s digital campaign to send Pitbull to a store in America using a poll. This backfired, which ended up in Pitbull being sent to Kodiak in Alaska with a population of only 6,100”
Will: “Probably the Volkswagen BlueMotion Roulette campaign. They literally turned a stretch of road in Norway into a virtual roulette table. People could then place ‘bets’ using Facebook to guess how far the VW would get along this stretch of road on a single tank of fuel. Such a fun way to promote their new vehicle and show off its fuel efficiency all at once”
What is your favourite social media platform?
James: “Vero….. Just Kidding. Instagram”
Josiah: “Instagram, nice pictures ‘n’ stuff”
Tell us a fun fact about yourself!
James: “My name is actually John but I have always been called James. My parents are strange”
Josiah: “I don’t believe candles”
Will: “I run a digital marketing agency that is based in Aberdeen”
Stay tuned for our next blog post on The Digital Scoop where we will be introducing you to our very first podcast guest, SNP’s digital media officer at Westminster, Grant Costello!