Josiah Bircham

Where are you from?
I’ve lived in a few places in Scotland including Perthshire, Edinburgh and Aberdeen.

What was your undergraduate degree?
My undergraduate degree was in English Literature which I studied at the University of Aberdeen.

Why did you decide to study an MSc in Digital Marketing?
Digital marketing is something that has interested me for a number of years and in my previous job, I was lucky enough to use a number of the key tools. I applied for the MSc to expand my knowledge of digital marketing and set myself up for a career in the industry.

What do you like best about the course so far?
The opportunity to work with real clients as part of the various projects was really useful. This practical approach to allowed me to see how strategy and tools can be effectively applied to a real-life situation.

What’s your favourite app or website, and why?
My favourite app is definitely Spotify, it contains all my music and playlists and I use it every day. Additionally, its functionality including the ability to quickly stop playing music on one device and change it to another is really convenient.

Tell us a random fact about yourself!
I once followed David Hasselhoff around a gift shop.

Josiah Bircham