Will Farquhar

Where are you from?

Perth, Scotland

What was your undergraduate degree?

Management with Marketing BA(Hons)

Why did you decide to study an MSc in Digital Marketing?

I wanted to build on the knowledge, skills and theory I had accrued during my undergrad in a more applied way and to get a better understanding of the digital environment which has become such a critical part of marketing today.

What do you like best about the course so far?

I have most enjoyed the practical hands-on approach to learning, particularly in areas such as graphic design, coding and analytics where you can very quickly see the results of your work and the effect it can have.

What’s your favourite app or website, and why?

That’s a really tricky one because I think that if a website or app is well designed enough then we don’t notice that it is. It’s only when things are poorly designed that we really noticed a lack of usability or poor design, both visually and in terms of its usability.

One site that I’ve been using a lot recently, however, is Behance. I’ve been doing quite a lot of design work recently for a record label, record store and a few other projects and Behance is such a great repository for amazing creative work to get inspiration from.

Tell us a random fact about yourself!

In my spare time, I’m a record collector, Dj and am hoping to soon start a record label.

Will Farquhar