What is The Digital Scot?

The Digital Scot is a student-run website featuring content about students from the Digital Marketing Masters course at RGU. This includes the skills they are developing, the clients and mentors they work with and what they can offer to employers. Our aim is to inspire future digital marketers and to encourage employers to engage with the course and students.

Why is your logo an octopus?

The class in the first year of the course (2014/15) developed The Digital Scot brand. The content team of our mock agency designed a number of ideas for logos and Angus the octopus was a firm favourite. Scotland is often associated with the wild natural world and Angus is no exception. He is designed to symbolise the multi-faceted nature of digital marketing, and combined with a colour scheme which takes its lead from that of RGU, he really catches your attention! You can find out more about Angus in our blog post here.

What skills can our team offer you?

Over the semesters our team have learnt a number of new skills and improved on those they already had. These include SEO, Mobile Marketing, Email Marketing Strategy, Content Strategy, HTML & CSS Basics, Google Analytics, Data Analysis, Social Media Strategy, Competitor Analysis and Content Creation.

Of course our soft skills are just as important. These include, but are not limited to: leadership, teamwork, communication, presentation, patience, working well under pressure, goal setting and time management.

What employment opportunities will I have once I finish the course?

Currently the demand for skilled digital marketers both, in the UK and around the world is huge and outpacing the supply of individuals qualified to do the job properly. As a result, it’s a great time to get into digital marketing. Check out our Careers in Digital Marketing page to see some of the most common digital marketing jobs that will be potential career paths for students completing the Masters in Digital Marketing course at RGU.

Does the course provide hands-on practical experience?

Yes, it does. This course has been designed with this in mind. Not only do students get taught the practical skills needed to succeed in the world of digital marketing they also get hands-on experience working with some of the very tools utilised in the work environment. And it doesn’t stop there; students also get the opportunity to put their newly learnt skills into practice working on real client projects as well as utilise them on The Digital Scot.

How many hours of classes are there per week?

This will differ depending on whether you choose to do the course full-time or part-time. The full-time course is taught two days per week, each day consisting of 6 hours worth of classes. But take our word for it, there is plenty of work to do when you’re not in classroom. Full-time students are required to attend class on both of these days, as each day will be focused around a different module. However, part-time students are only required to do one module per semester and as such only need to attend class once a week.

Is there a placement opportunity provided by this course?

Yes, there is. As part of your second semester, you will have the chance to gain some valuable experience in the digital marketing industry by taking a four-week work placement. The university provides a variety of local opportunities which you can apply for, or you can source your own placement outside of Aberdeen – with approval from staff. This is a great chance to build your CV as you approach the final hurdle of the course.

How is the RGU Digital Marketing Masters course assessed?

Potential students may be glad to hear there are no exams! This Masters in Digital Marketing consists of 100% course work in the form of projects, reports and an essay. And as previously stated this course is very hands-on and practical, so the majority of the course work is focused around real clients and real projects.

When does the course start?

The course has one start date per year. This falls in September. The exact date may differ from year to year so please click on the following link that will take you to the official RGU MSc Digital Marketing course page to get the most up-to-date information.

How long does the course take to complete?

If you decide to sign-up to the course full-time then it will take one year, normally running from September to September with graduation in the following December. On the other hand if you decide to do the part-time version of the course then this will take 3 years to complete.

‪Do we need a background in marketing to apply?

No you do not. Take the students partaking in this years MSc Digital Marketing course for example. There is only one student who has an Honours Degree in Marketing. The others come from a range of backgrounds and specialities.

How much does the course cost?

Please click on the following link that will take you to the official RGU MSc Digital Marketing course page where up-to-date pricing information and options can be found.