Careers in Digital Marketing

Julia Bryce - PR Professional“Of course there are highly talented people in the industry but it’s bringing a fresh mindset to a business that’s so vital and so important.”

(Juila Bryce – PR Professional)

Let’s talk about careers in Digital Marketing. Having moved into the digital era, the market demand for digital professionals is continuously increasing. We interviewed people from the industry and conducted searches for jobs online. Having done this it was relatively easy to form a picture of the key skills that are integral to the industry. The table below is a summary of typical job roles and also highlights the key knowledge and skills required within these respective positions. Want to find out more about how our graduates have progressed in the industry? Check out our Where Are They Now page

 Role: Key Digital Skills:
Digital Marketing Manager 1. Understanding SEM, SEO, PPC, affiliate marketing and re-targeting
2. Website design, content management, tagging, conversion and analysis
3. Social media strategic planning and development
4. Google/web analytics, social media analytics, campaign tracking and report
Social Media Manager 1. Social media strategic planning and development
2. Social media analytics
3. Relationship management (working with influencers)
4. Financial management (budget allocation)
5. Social media targeting algorithm and optimisation
Digital Account Manager 1. Project management
2. Organisational skills and target driven
3. Excellent inter-personal skills
4. Creative thinker
5. Understanding SEO, SEM, social media advertising, PPC and ads network
Outreach & Engagement Manager 1. Understanding of external and on-page SEO
2. Build relationship with blogger and site owners
3. Understanding social platform
4. Basic ability to read and code basic HTML
5. Provide performance analytic and reporting
Search Marketing Manager 1. Understanding of external and on-page SEO
2. Build relationship with blogger and site owners
3. Understanding social platform
4. Basic ability to read and code basic HTML
5. Provide performance analytic and reporting

*Abbreviations

SEM: Search Engine Marketing
SEO: Search Engine Optimisation
PPC: Pay Per Click
HTML: Hypertext Markup Language (web design code)