This week Manon Evers, Human Resources Manager EMEA for IT at L’Oréal, gave The Digital Scot a unique insight into the proposed digital transformation of the L’Oréal IT department. Sharing valuable information on what types of … Read more
What actually is digital marketing? What skills do I need to succeed in the industry? What career paths can I follow? These were just a few of the questions running … Read more
It’s International Women’s Day and I celebrated with my first Irn Bru! I’m from Greece and that means certain things; I love the sun and we have plenty of it … Read more
The oil and gas crisis has hit Aberdeen City very hard and that is a fact. Many have, or are at great risk of losing their jobs and livelihood; that … Read more
You’ve looked for a course, you chose the University and City; you’ve finally made the decision to enrol for Higher Education (at RGU for “Digital Marketing” no doubt!). Day … Read more
With RGU’s MSc Digital Marketing program being Scotland’s first practice led masters in this field, interaction with people working in industry relevant jobs is a valuable resource for students. As … Read more
I’ll be attending the Bima Breakfast Briefing in Edinburgh on 5 November where Andrew Girdwood (Girdy), Media Innovations Director at our partner agency DigitasLBi is a panelist. The BIMA is the British … Read more
Here at the Digital Scot, we love to talk with local companies in the area and hear their thoughts on the digital world. With Aberdeen having one of the … Read more
I remember clearly during the first class of MSc Digital Marketing, back in September 2014, we were presented with “The T-shaped Web Marketer” model. It was to explain the skills … Read more
The Digital Marketing industry offers a wide variety of exciting specialist opportunities; jobs in Social Media, Digital Accounts, Customer Relationship Management, Search Engine Optimisation, Digital PR, and Analytics are some … Read more