Skip to content
  • Home
  • About Us
    • What is The Digital Scot?
    • Class of 2019
    • Class of 2018
    • Class of 2017
    • Class of 2016
    • Class of 2015
    • Where Are They Now?
  • Your Future is Digital
    • What is Digital Marketing?
    • Why Digital Marketing?
    • Careers in Digital Marketing
  • Partners
    • Clients
    • Agencies
  • Projects
    • The Digital Scoop
      • Grant Costello Podcast
      • Josh Thompson Podcast
      • Jason Stewart Guest Lecture
      • Julie Brander Guest Lecture
      • Dave Robinson Guest Lecture
      • The Digital Scoop Launch Event
    • Think Different – Think Digital
      • 5 Years of MSc Digital Marketing
  • Blog

Influencer Marketing: Julie Brander

April 24, 2018February 21, 2018 by The Digital Scot
Weber Shandwick

This week the Digital Marketing MSc students received a lecture on influencer marketing from Julie Brander of Weber Shandwick, one of the world’s leading global public relations agencies. At RGU … Read more

Categories News, Our Partners, Student Life Leave a comment

5 Things Not To Do If You Want A Job In Digital

February 20, 2018February 16, 2018 by The Digital Scot
digital job tips

Applying for a job in digital is not easy. First of all, you’ve got a variety of different sources just to find out if there is a job out there … Read more

Categories Digital Marketing Industry, Life After Grad, News Leave a comment

Why do a Digital Marketing Masters? My Story

February 20, 2018February 14, 2018 by The Digital Scot
masters in digital marketing

I originally did not plan to embark upon a Digital Marketing Masters. If I had told myself last year that I would be doing a postgraduate course at all, I … Read more

Categories News, Student Life Leave a comment

Digital Marketing in 5 words or less | Farewell from the Class of 2017

May 4, 2017April 27, 2017 by The Digital Scot
MSc Digital Marketing in 5 words or less | Farewell from the Class of 2017

It’s that time of year when the days get longer, the cherry blossoms bloom and the promise of summer vacation is in sight.  For us, it simply means the end … Read more

Categories Digital Agency Life Leave a comment

Career Interview Series: Julie, Weber Shandwick

April 21, 2017 by The Digital Scot
Julie Brander Career Interview Series

Welcome to the next instalment in our career interview series! Today’s interview is with Julie Brander, an Account Manager, at Weber Shandwick in Aberdeen. Weber Shandwick is one of the … Read more

Categories Digital Marketing Industry Leave a comment

Personal Branding Dos and Don’ts

April 14, 2017 by The Digital Scot
personal branding

Personal branding isn’t just for big companies and celebrities anymore; your own online presence might land you the job of your dreams! Being active online has many more benefits than … Read more

Categories News Leave a comment

Top 5 tips for creating a digital marketing blog

May 2, 2017April 12, 2017 by The Digital Scot
digital marketing blog the digital scot

The Digital Scot: our digital marketing blog Week 11 of the MSc Digital Marketing and the class of 2017 are practically blogging gods now. It’s true! But on a serious note, … Read more

Categories Digital Agency Life, Digital Marketing Resources 3 Comments

North East Business Week 2017

April 4, 2017 by The Digital Scot
North East Business Week

As part of the North East Business Week 2017, Robert Gordon University’s MSc Digital Marketing students will be hosting a drop-in clinic for local businesses on Monday 24 April. Our … Read more

Categories News 1 Comment

Top 4 Marketing Blogs to Become a Digital Expert

April 11, 2017March 30, 2017 by The Digital Scot

Blogs are becoming increasingly popular amongst marketing professionals. This blog post will help you become a Digital Marketing Expert! As an MSc Digital Marketing student, I often find it difficult to know which marketing blogs are most relevant … Read more

Categories Digital Marketing Resources Leave a comment

Career Interview Series: Lisa, Invotra

March 28, 2017March 28, 2017 by The Digital Scot
career interview communications

It’s been a long time coming but I’m glad to relaunch our career series! For our first interview this year, I dusted off my digital phone book and contacted Lisa … Read more

Categories Digital Marketing Industry Leave a comment
Older posts
Newer posts
← Previous Page1 … Page4 Page5 Page6 … Page11 Next →
+ More

Recent Posts

  • Thank You and Goodbye from the Class of 2019
  • Digital Marketing 2019: What’s Trending?
  • The Digital Scot in Conversation with… Steph Asher from MISSION 10
  • First Comes The Course, Then Comes The Career
  • The Top Five Cafés in Aberdeen

Interested in the RGU Masters Digital Marketing Course?

Find Out More

Popular Posts:

  • Digital Agency Life at The Digital Scot Today, we would like to give you some inside information…
  • L’Oréal – The Digital Transformation This week Manon Evers, Human Resources Manager EMEA for IT…

Learn about Digital Marketing:

The 61 Best Marketing Tools for Every Business & Budget
Why Local Businesses Will Need Websites More than Ever in 2019
Step-by-Step Planning for Well-Timed Content Marketing Campaigns
8 Digital Marketing Trends to Watch Out for in 2019
Copyright © 2025 - The Digital Scot
Next Page »