Blogs are becoming increasingly popular amongst marketing professionals. This blog post will help you become a Digital Marketing Expert! As an MSc Digital Marketing student, I often find it difficult to know which marketing blogs are most relevant and which ones I can trust. The digital marketing world is constantly changing and evolving. That’s why it’s important for marketers to always keep up-to-date and be aware of the latest industry trends. This is one of the keys to succeed in the digital marketing world.
Here’s a selection of blogs I recommend you check out. They will help you keep up-to-date with digital news! All the blogs listed below are free and don’t require any email subscription.
At number four, the Content Marketing Institute (CMI) blog. CMI was founded in 2007 by Content Marketing Expert Joe Pulizzi. Marketing practitioners publish posts and articles daily on this blog. You can find lots of tips on content creation, content strategy, SEO, content marketing tools and more. It’s a great platform for you to learn how you can efficiently improve your blog posts and online content.
Marketo is a software company specialised in marketing automation. Their blog covers email, social media and content marketing and makes it into our top three. It’s composed of two sections: B2B and B2C marketing content. Every blog post is written by Marketo professionals with strong experience. Their blog posts tackle questions that you might ask yourself as a marketer.
In second place, enters HubSpot, a marketing and sales software company. HubSpot was created in 2006 by Brian Halligan and Dharmesh Shah in the US. Their blog contains two sections. The first one focused on marketers and the second, on sales professionals. The marketing section covers a wide range of topics from analytics, to PPC and inbound marketing. The posts give you valuable information on marketing best practice and latest trends. Also, you can download free E-Books to help you getting started.
Our number one blog is no other that Moz’s. Moz is an American SEO consulting company founded in 2004 by the charismatic Rand Fishkin. The blog features industry experts giving you valuable advice on SEO best practice, how-tos and insights to improve your digital marketing skills. Content is easy to read and often contains videos. Here’s an example of a Moz blog post on “How to Craft a Remarkable SEO Strategy for 2017”.
These four blogs are the ones I refer to most often but many more can be found online. Hopefully, they will be helpful for you in your day-to-day work. Many companies that specialise in digital marketing have blogs on their corporate sites, another resource for you to check out.
Feel free to contact us, we’ll be more than happy to answer any of your questions. We’d also love to hear your suggestions for more top marketing blogs in the comments section below!