During the second semester of the course, The Digital Scot team were lucky enough to receive a guest lecture from Steph Asher. Steph is an up and coming entrepreneur and … Read more
It’s that time of year when the days get longer, the cherry blossoms bloom and the promise of summer vacation is in sight. For us, it simply means the end … Read more
The Digital Scot: our digital marketing blog Week 11 of the MSc Digital Marketing and the class of 2017 are practically blogging gods now. It’s true! But on a serious note, … Read more
Tuesday the 14th February 2017 – Valentine’s Day! And we, the class of 2017, would LOVE to introduce you to the relaunch of the Digital Scot, the collaborative blog that showcases our … Read more
What do an engineer, a former fishing champion and a drummer have in common? They make up the Class of 2017, the third cohort of the Digital Marketing MSc at Robert … Read more
As a journalism graduate, I never doubted my creative ability, but always wished I could say the same of my digital skills. I learnt a trick or two from work … Read more
Good things do come to an end As our roller coaster journey, to put it in a mild way, of the MSc Digital Marketing approaches its final leg, I can’t … Read more
As part of the MSc Digital Marketing our class has been thrust into the whirlwind that is agency life. Over the past three weeks we have been tasked with planning and … Read more
What actually is digital marketing? What skills do I need to succeed in the industry? What career paths can I follow? These were just a few of the questions running … Read more
Last Tuesday we went on our day trip to DigitasLBi’s Edinburgh office, to meet our mentors and get a first impression of digital agency life (here we are just getting on the … Read more