The Digital Scoop

Bringing you the latest flavour in Scottish Digital Marketing

The Digital Scoop is a brand new multi-media content platform, hosting a series of podcasts and videos that have been created, produced and promoted by the Digital Marketing MSc class of 2018. The content, which runs alongside a series of exciting blog posts, aims to give you the inside scoop on all things digital.

In the next few weeks we will showcase a series of interviews and talks from a variety of industry experts as they discuss the latest digital trends, their current roles, and give helpful tips and advice to help you succeed in the world of digital marketing.

Here you will find our first podcast with Grant Costello, the social media expert for the SNP, along with lectures from guest speakers Jason Stewart and Julie Brander. Look out for more exciting content coming soon!

The Digital Scoop Podcast

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Grant Costello Podcast

On the very first episode of The Digital Scoop Podcast we chat to Grant Costello, the Digital Media Officer for the Scottish National Party. Listen now to find out his thoughts on social media, crisis management, and marketing in a political environment.

The Digital Scoop Guest Lectures

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Jason Stewart Guest Lecture

In our first guest lecture on The Digital Scoop, we meet Jason Stewart of Aberdeen International Airport. Watch now to learn more about his role at the airport, along with discussions on GDPR, electronic customer relationship management, and how data can be used to personalise the company messages.

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Julie Brander Guest Lecture

In another informative lecture, guest speaker Julie Brander of Weber Shandwick discusses influencer marketing, current trends, and her role working in Public Relations. Watch now to find out more about this exciting subject!

For a flavoursome insight into the world of digital marketing, download our Digital Scoop booklet now!