What is Digital Marketing?

Do you think you know? Well, you probably do and if you don’t, then it’s not too difficult to use the Internet and search for a definition. Digital Marketing in its most basic form is the promotion of products or brands via one or more forms of electronic media. It sounds rather straightforward, right?

Unfortunately however, understanding the definition of something rarely translates to understanding how it actually works in practice. For example you may understand the definition of space travel but do you have the skills and knowledge to build a Space Shuttle and fly it? The truth is many people and businesses out there may understand the definition of digital marketing but it’s quite apparent that the majority lack the know-how to do it successfully. This is even more obvious when looking at the huge digital marketing skills gap in the UK and throughout the world.

A multi-skilled industry with a job for everyone

The Digital Marketing Map
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Successful digital marketing involves many different skills ranging from Analytics to Mobile Marketing, from Email Marketing to Search Engine Optimisation, from Social Media Marketing to Digital Strategy, from Content Marketing to Digital PR. The list goes on and in turn each of these areas requires a huge array of skills and knowledge in order to be practiced properly. As a result the jobs available within the digital marketing industry are hugely varied. The following link can help you gain an understanding of the most common digital marketing job descriptions, providing key insights on what they involve.

Attracting the always-connected consumer

Digital is the future of marketing and its importance cannot be overemphasised enough. The way people consume information is becoming increasingly digitalised and consumers are now connected on multiple platforms 24/7. As a result marketers have to be trained with cutting edge skills and techniques in order to be able to successfully market to their targeted audience digitally.

Interested in a career in digital marketing? Robert Gordon University in Scotland offers a Masters in Digital Marketing that will equip you with skills needed to become a successful digital marketer. Find out where graduates from the course are now.

Take it from us, you would be joining one of the fastest growing and exciting industries in the world!