Building Digital Marketing Expertise in Scotland
The Digital Scot is the creation of a team of aspiring digital marketing professionals. We are a class of twenty-three MSc Digital Marketing students from Robert Gordon University in Aberdeen. We come from a variety of backgrounds, such as music, oil and gas, business, communications, and media. The RGU Masters in Digital Marketing offers a fresh approach to teaching and learning which is adaptable to the fast-paced industry that is modern day marketing. We are learning a combination of creative and analytical skills, aiming to address the digital skills gap employers are currently facing as marketing evolves.
The Digital Scot – Putting Learning into Practice
The Digital Scot exists as a place where we can use our continually developing skills and expertise to actively engage in the digital environment. On the site you can find our insights on today’s digital climate, information on digital marketing and the masters course offered at RGU, as well as getting to know more about us as individuals. Our unique student culture means we work on a daily basis as a close-knit group to build, maintain and develop The Digital Scot, whilst working on other projects and continuously learning new skills. Therefore, we come out very well prepared for our future – check out where some of us ended up on our Where are They Now page.
Join us on our digital journey…