Emma Sneddon

Where are you from?
Aberdeen, Scotland

What was your undergraduate degree?
Fashion Management at RGU

Why did you decide to study an MSc in Digital Marketing?
As part of my undergraduate degree we studied a module ‘Digital Business’. This gave us a small insight into the different aspects of digital business. This opened my eyes to the world of digital marketing and I wanted to know more. I hope to combine my MSc and undergrad degrees and dream of a career in digital marketing within the fashion industry.

What do you like best about the course so far?
Learning something new is always interesting and with regards to the course so far, I am enjoying the creative aspects. I have enjoyed creating a digital marketing proposal for a live client and getting to experience real industry challenges.

What’s your favourite app or website, and why?
My favourite app has to be Instagram. I love scrolling through Instagram for fashion and travel inspiration.

Tell us a random fact about yourself!
I lived in Glasgow for 2 years where I studied fashion design and manufacture. Whilst on this course I designed and manufactured a mini collection and an evening wear dress.