Where are you from?
Aberdeen, Scotland
What was your undergraduate degree?
Management with Marketing at RGU
Why did you decide to study an MSc in Digital Marketing?
I have always had a strong passion and interest in marketing/digital marketing. I found my undergraduate degree covered little digital aspects of marketing and I wanted to gain more experience in this field. I am in hope my studies will lead me to my dream job in a digital marketing agency. After all, the future is digital!
What do you like best about the course so far?
I have enjoyed working with live clients and listening to talks by digital marketing agencies such as equator and fifth ring. This has given me an insight into the roles within an agency and the day to day tasks they face. Although the course has been challenging so far, it has been highly rewarding. I have also enjoyed evaluating business’s websites. This includes design, getting to grips with analytics and providing recommendations to improve live client’s current website and social media platforms.
What’s your favourite app or website, and why?
Youtube, it is great as it allows for global creators to share a vast variety of content to others around the world. It has also become a popular and effective marketing tool with the rise of blogger endorsement. I find myself watching YouTube videos more than I do television!
Tell us a random fact about yourself!
I went interrailing around Europe during summer after finishing my undergraduate degree.
