Where are you from?
What was your previous education?
I have qualifications in Human Resources and Project Management and am a member of the CIPD and APM.
Why did you decide to study an MSc in Digital Marketing?
I decided to come back to Scotland to study an MSc in Digital Marketing when I was living and working in Sydney. I have always been interested in business strategy and how digital fed into overall business objectives but felt I didn’t know enough about the digital element or possess the in-depth skills needed, to implement a change management initiative or digital transformation as an overall corporate strategy.
What do you like best about the course so far?
My favourite part of the course has been digital strategy and working with Steve Milne from Fifth Ring. I really enjoyed getting exposure to the process of how an agency operates in a campaign setting. Coming from a Project Management background, I found the lean method and agile approach to be an alternative way of working for me and found it really enjoyable.
What’s your favourite app or website, and why?
This was tough, but I would have to go with LinkedIn. I enjoy reading about business trends and from industry experts. I can keep up with a lot of work colleagues and join groups that have conversations and tips of interest. I also find regular inspiration from people that I follow.
Tell us a random fact about yourself!
I’ve lived and worked in 8 different countries (so far).