Lea Herwig

Where are you from?

What was your undergraduate degree?
B.A. Business Administration & E-Business

Why did you decide to study an MSc in Digital Marketing?
During my Bachelor I have chosen the Marketing focus. In combination with the E-Business lectures, my favourite classes were about Online Marketing. I concentrated on that area and took related classes. In order to earn practical experience, I made an internship at the online marketing department of a large German ticketing company. After a great time there, I have decided to focus on digital marketing with a Master program.

What do you like best about the course so far?
First of all, I can only recommend the course! It covers all the relevant digital marketing areas and therefore got me into it from the first week. I like that the way we are approaching the information is so valuable. Our lectures are putting each step of our learning process into a bigger picture. Therefore I am always aware of the context of my studying, what I really like.

What’s your favourite app or website, and why?
Currently my favourite app is Runtastic Pro, as I am doing a lot of running, lately. The interface is simple to use and can easily be connected with my other apps. It allows me to track my progress in running. The best thing is that it comes with an audio commentary, which is very motivating and differentiates Runtastic from other sports apps.

Tell us a random fact about yourself!
When I want to relax, I like watching documentaries about airports and airplanes.