Fiona Murray

Where are you from? 

What was your undergraduate degree?
BA (Hons) Management at Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?
My undergraduate degree was fairly broad, touching on many functions of business. I became most interested in marketing and decided to pursue the field of digital to acquire more niche skills. The industry opportunities to kick-start my career along with the flexible and ever-changing nature of the field excites me.

What do you like best about the course so far?
I have enjoyed the practical aspects of the course. From learning how to use different tools and software to the practical insights into the digital industry, working on projects with real-life clients and the mentoring sessions with Digitas LBi.

What’s your favourite app or website, and why? 
Youtube – I rarely watch TV anymore! I enjoy viewing the creativity produced by content creators and filmmakers. I find them influential in shaping trends and driving culture forward as well as offering me advice on consumer products etc.

Tell us a random fact about yourself!
I used to dress Mickey Mouse for a living at Walt Disney World!

Fiona MurrayLinkedIn