Catherine Ann Emmerson

Agency Role
Social Media Manager

What was your undergraduate degree?
BA (Hons) International Hospitality Management

Why did you decide to study an MSc in Digital Marketing?
On my hospitality placement, I participated in an interesting marketing class for a semester and learned about the different marketing styles which are used by Disney. Then while finalising my undergraduate course I attended a presentation explaining the Masters course, which will help me gain the digital marketing knowledge and skills to gain a potential job in marketing.

What has been your favourite part of the MSc degree so far?
I very much enjoyed working with the clients. In particular, I enjoyed working with Steve Milne who taught us about rapid prototyping┬ámethodology and worked through a ‘sprint’ design session with us. I then took part in a group activity for our client GoHawk, and while using different prototyping┬ámethods, created different advertisements ideas and tools.

Tell us a Random fact about yourself!
While working at Disney World in Florida for my year placement, I was taught how to make balloon animals

Catherine Ann Emmerson
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