I’m a Digital Media Manager for Dentsu 360 Thailand who is interested in studying abroad. I chose Scotland as a city to further my marketing knowledge. With little prior knowledge of Scotland I enrolled in the digital marketing master’s course at Robert Gordon University. It is here that I begun the pursuit of broadening my digital marketing knowledge beyond the borders of my home country, Thailand.
The class consists of thirteen students from all across the world with over seven different nationalities between us. This gives us an excellent opportunity to learn beyond the course materials, by working together to understand a variety of unique marketing cultures.
Being a native Thai with five years of experience in the digital marketing industry, I desperately wanted to travel to a country with a different advertising culture to my own. The attitudes and trends in UK digital marketing, and more specifically in Aberdeen, hugely differ from what I’m used to. I’ve come to learn that by exploring these differences, I am now well placed for any adjustments I may face in my future work with even more different cultures. This means expanded career opportunities and increases the success rate of my overseas marketing work!
Beyond the cultural differences, I singled out Aberdeen as a great place to study because of its stark differences to Bangkok. Towering megastructures and chaotic 8-lane streets are instead replaced with a quiet, clean and peaceful city. The beautiful old granite buildings make up the city’s centre, and architectural styles throughout the centuries have been preserved and seamlessly incorporated with the new. The city is filled with spacious parks full of colourful flowerbeds, which can even be found lining the streets beyond the park boundaries.
There’s never a shortage of places to hang out and things to do. In fact there are so many attractions beyond Aberdeen itself from historic castles to beautiful scenery. Coming from Bangkok, it felt like an ideal place to spend a year and focus on my studies.
Are you also in the field and interested in studying abroad for an MSc. Digital Marketing? Or do you know someone who is?
I’ve put together a preparation checklist of some of the things you might need to think about:
- A Statement of Proposal
- Two recommendation letters
- An IELTS rating of 6.5 with a minimum of 5.5 in all 4 components (those with a rating of 5.5 can still apply, under the condition of attending a pre-sessional English class)
- An unconditional offer letter from The Robert Gordon University
- 40% payment of the course fee
- CAS Statement
- Tier 4 Student Visa (Non-EU student)
- Accommodation in the UK
- Flights to Aberdeen
- A camera for the beautiful scenery
- A full suitcase – don’t forget a nice warm coat!