Who Can Study MSc Digital Marketing?

Committing to postgraduate level studies can be an intimidating process. As an applicant, you want a course which will provide you with the knowledge and skills to advance your career.

At this stage, it is likely that you will have some doubts. One common worry amongst postgraduate applicants is the that they are not the ‘right person’ for the selected course.

Regardless of whether you are coming straight in from studying an undergraduate degree or have spent several years in full-time employment, undertaking a masters level course is a big investment of your time and money.

The following information aims to help you decide whether you match the description of the ‘right person’ to study the MSc Digital Marketing course at Robert Gordon University.

Entry requirements

Before you throw yourself into applying for a place on the course, you should be aware of the entry requirements. Those familiar with the application process for an undergraduate degree will know that courses have specific entry requirements.

The MSc Digital Marketing course allows people to qualify for a place on the course through their undergraduate degree or through possessing work experience relevant to the course.

Former undergraduate students

If you are looking to secure a place on the MSc Digital Marketing course through your undergraduate years at university, you’ll need to know what the university is looking for before you apply.

The course leaders state that they are looking for individuals who hold an undergraduate honours degree with the classification of a 2:2 or better. Additionally, you may be able to study the course if you have equivalent qualifications.

If you did not quite achieve this during your time as an undergraduate and were hoping to join the course, you can still apply! There are considerations towards lower grades ‘on a case by case basis’ so you may still make the cut.

Entering through work experience

Additionally you can gain acceptance to the MSc Digital Marketing course through ‘relevant work experience’.

Unfortunately this does not mean that you can secure yourself a spot on the course with a few months of part time work experience where you uploaded a couple of posts on Instagram for marketing purposes!

The course leaders are looking for evidence of industry experience which is related to Digital Marketing through references and a strong portfolio. For example, if you state that you are a professional website designer, you should have examples of your projects to show as evidence.

What if I have no prior experience with Digital Marketing?

Some masters courses require applicants to have studied a specific degree or worked under a certain job title in order to be deemed suitable for the course. This is not the case for MSc Digital Marketing at RGU – the course accepts applicants with various degrees and experience.

For instance, the 2019 class is evidence of this as we have arrived from eleven different undergraduate backgrounds, many of which are not directly associated with marketing!

These degrees include:

  • BSc (Hons) Digital Media
  • BA (Hons) Fashion Management
  • BSc (Hons) Multimedia Development
  • BA (Hons) International Business Management

You do not need to worry about having studied or worked in marketing in the past as you will not be alone if you have not.

What is studying MSc Digital Marketing like?

The course is structured to provide students with a well-rounded marketing skillset. This is achieved through tackling a combination of both theory and practical tasks for each course module.

As a Management graduate I am used to using academic theory to build arguments for essay writing purposes. I am not as confident with some digital technologies such as Photoshop and Dreamweaver. The opposite is true for some of the students who come from a design focused course.

Your background will help you at times during the course. On the other hand, you will face challenges when you encounter something that you have never done before. Class members may have different strengths but everyone is in the same situation!

A final recap

  • Deciding whether to apply for a postgraduate course is an important decision to make. Make sure to consider your options carefully – do not feel like you need to rush into it.
  • Experience of studying marketing or working in a digital marketing position is not a requirement to get a place on the MSc Digital Marketing course.
  • The goal of the Digital Marketing MSc is to assist students in improving their overall marketing skillset.

If you would like to find out more about the course, head over to the RGU MSc Digital Marketing course information page.

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