Course Information

If you’re here then you’re interested in joining a Masters in Digital Marketing, or you’re simply wanting to find out more about it. You will no doubt have numerous questions in your head and we want to help clear the air. What will you be studying? How is the course taught? Can you join? These will certainly be some of the things on your mind. Don’t stress as we are here to help. Below you can explore our three semester course structure:

1st Semester – laying vital digital marketing foundations!

DIGITAL PRODUCTIONS TOOLS & TECHNIQUES

Digital Marketing production tools

You will be learning about and producing a range of media, focused on a digital marketing context. This involves gaining a taste of web-design, audio/video recording and editing, graphics processing plus more, all of which will give you a solid understanding of the digital marketing culture.

Finally, you will be putting learning into practice by producing client focused digital projects (both on an individual basis and also as part of a team) and justifying your selection of tools and methods.

DIGITAL MARKETING STRATEGY

If you aren’t able to be strategic about your digital marketing decisions and justify why you’ve made certain choices, then you are in trouble. You can avoid trouble by knowing how to measure website performance through Google Analytics for example. Learn how SEO works, how content should be optimised and how to maximise your social media channels in order to remain in tune with business goals. More importantly, learn how to measure how successful you’ve been and be even more successful in the future.

You will analyse, evaluate and critically appraise digital marketing concepts together with conceiving campaign strategy through application on real life business scenarios. This is the core foundation of your digital marketing journey.

2nd Semester – full speed ahead!

DIGITAL PUBLIC RELATIONS

Digital Public RelationsLike it or not, public relations are integral to success; this is no different in the digital marketing sphere. You will learn how public relations has evolved and is more relevant now than ever before. Have you ever considered how much power social media has shifted towards consumers and what that means in terms of how organisations interact with their publics? This is a great opportunity to explore the ethical considerations that arise and gain first hand understanding on how to approach digital PR in a strategic context.

Finally, you will have the opportunity to put your learning into practice by designing campaigns that are backed up by strategy and careful planning whilst working as a large group in charge of specific areas and deliverables.

METHODS, METRICS & ANALYTICS

Prepare to tackle your dissertation or project! You will be embarking on a journey exploring a wide range of research methods that are applicable not only in an academic environment, but can also be practically used on a professional level.Research Methods

Utilise current digital collection technics, evaluate and present data you have collected and very importantly make the data meaningful and relative to the public it is aimed at.

3rd Semester – the finish line is just ahead!

DISSERTATION OR PROJECT

Dive into your final piece of work and explore a concept or topic that is intriguing, current and at the heart of all that you’ve been learning. Besides the traditional dissertation route, the course offers the option to complete a project. This can be an analysis of a real business problem or even a start-up; the possibilities are endless – just run it by the lecturers and get approval!