Genoa Black

Genoa Black LogoMarketing services company


  • Brand Strategy
  • Marketing Strategy
  • Marketing Communications
  • Brand experience

Key Contact: Gaynor Duthie, Senior Marketing Manager; Sarah Low, Marketing Manager

Involvement: Mentoring

Most memorable client / project: READ Cased Hole (READ): Launch of ZeroTime™

With a tight lead-time of just 3 months, our remit was to launch and raise awareness of READ’s new logging while working solution, ZeroTime™ at SPE’s ICoTA in Houston. This included:

  • Comprehensive market competitor research for the ZeroTime™ service
  • Development of a suite of initial branding routes for
  • ZeroTime™ (logo design, positioning, strapline)
  • Full visual identity for chosen route
  • Brand Guidelines
  • Key messaging and positioning development
  • Brochure
  • 3D Animation
  • 4 x case studies
  • Email marketing campaigns
  • Online and offline advertising
  • Website
  • Social media campaigns
  • National international press campaigns
  • Launching in Houston, Texas

Now READ’s number one selling product in their full product portfolio.

Random fact about the agency: Our founder is a qualified Clarks shoe fitter!