Marketing services company
www.genoablack.com
Specialisms:
- Brand Strategy
- Marketing Strategy
- Marketing Communications
- Brand experience
Key Contact: Gaynor Duthie, Senior Marketing Manager; Sarah Low, Marketing Manager
Involvement: Mentoring
Most memorable client / project: READ Cased Hole (READ): Launch of ZeroTime™
With a tight lead-time of just 3 months, our remit was to launch and raise awareness of READ’s new logging while working solution, ZeroTime™ at SPE’s ICoTA in Houston. This included:
- Comprehensive market competitor research for the ZeroTime™ service
- Development of a suite of initial branding routes for
- ZeroTime™ (logo design, positioning, strapline)
- Full visual identity for chosen route
- Brand Guidelines
- Key messaging and positioning development
- Brochure
- 3D Animation
- 4 x case studies
- Email marketing campaigns
- Online and offline advertising
- Website
- Social media campaigns
- National international press campaigns
- Launching in Houston, Texas
Now READ’s number one selling product in their full product portfolio.
Random fact about the agency: Our founder is a qualified Clarks shoe fitter!