Maria Polyakova

Maria200x200Lead Mentor & Digital Search Team Leader at DigitasLBi

My job involves:

  • Line management of a team of Search Managers
  • Providing leadership and guidance within the team
  • Quality assurance for SEO work that is delivered out of the team
  • Implementation and delivery of SEO campaigns according to the agreed search strategy, including activity planning and scheduling
  • All aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits
  • External link development from campaign ideation through to execution and reporting
  • Identifying key opportunities including innovations and upsells for clients
  • Integrating marketplace developments into client campaigns
  • Working collaboratively with other parts of the business including Professional and Client Services
  • Client communications management
  • Knowledge sharing and training

Favourite digital tool:  SearchMetrics

Favourite app: Pocket

Favourite websites: Bitesize Ltd, LiveJournal, SharedTalk

On the web:

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