Lead Mentor & Digital Search Team Leader at DigitasLBi
My job involves:
- Line management of a team of Search Managers
- Providing leadership and guidance within the team
- Quality assurance for SEO work that is delivered out of the team
- Implementation and delivery of SEO campaigns according to the agreed search strategy, including activity planning and scheduling
- All aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits
- External link development from campaign ideation through to execution and reporting
- Identifying key opportunities including innovations and upsells for clients
- Integrating marketplace developments into client campaigns
- Working collaboratively with other parts of the business including Professional and Client Services
- Client communications management
- Knowledge sharing and training
Favourite digital tool: SearchMetrics
Favourite app: Pocket
Favourite websites: Bitesize Ltd, LiveJournal, SharedTalk
On the web:
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