Euan Alexander

Where are you from?
Aberdeen, Scotland.

What was your undergraduate degree?
Management at Robert Gordon University.

Why did you decide to study an MSc in Digital Marketing?
I chose to study MSc Digital Marketing as I consistently gravitated towards the marketing modules throughout my time spent studying business as an undergraduate. The Digital Marketing course at RGU presented an opportunity for me to improve my understanding of the modern methods of marketing, how they are used and also to become involved with an exciting, ever-changing industry.

What do you like best about the course so far?
I have really enjoyed learning about how companies implement digital marketing into their overall business strategy. I find it interesting that the marketing techniques used by different businesses vary depending on the circumstances of each situation and the goals set for a campaign.

What’s your favourite app or website, and why?
My favourite app is the YouTube iPhone application. I frequently watch YouTube content and find the overall user experience when using their application is good. The layout of the app allows me to easily catch up with the content posted by the users that I follow as well as keep up to date with trending videos around the world!

Tell us a random fact about yourself!
My birthday is the calendar emoji on iOS!

Euan Alexander