Sarah McArthur

Where are you from?
Troon, Scotland

What was your undergraduate degree?
MA (Hons) Management Studies, University of Aberdeen

Why did you decide to study an MSc in Digital Marketing?
I decided to study Digital Marketing as I covered marketing modules within my first degree but lack knowledge on the digital aspects of marketing such as SEO, google analytics and content marketing to name a few. I want to gain an understanding of these digital aspects, which will then allow me to pursue a career in digital marketing.

What do you like best about the course so far?
The thing I have liked best so far is the talks from Digital Marketing industry professionals. It has helped put into context what we are learning and how it would be applied in an industry environment, as well as providing valuable insight into the current and future trends within the digital marketing landscape.

What’s your favourite app or website, and why?
My favourite app currently is Monzo. It’s a pre-paid debit card which markets itself as “the bank of the future”. I use it mostly when travelling as it has MasterCard exchange rates, meaning I don’t need to get money exchanged for a trip away. It’s easy to use which is great when you are on the move when travelling!

Tell us a random fact about yourself!
I spent a summer volunteering in Cusco, Peru.

Sarah McArthur