Liz Forbes

What was your undergraduate degree?
BA (Hons) Graphic Information Design / Falmouth University.

Why did you decide to study an MSc in Digital Marketing?
Digital marketing is an exciting, demanding and fast paced discipline. I felt the course would help me to further develop my skills and tools and keep me abreast of modern ways of working. I also felt the course would broaden my skillset; enable me to have a deeper understanding of how to effectively implement digital marketing strategies. I also wanted to hone my technical skills in regard to analysing data and the course covers these aspects in detail.

What has been your favourite part of the MSc degree so far?
We have already covered many topics, which has given me a better understanding of the digital marketing landscape generally. In particular though, working in groups has proved enjoyable and useful, as knowledge and understanding is pooled and shared.

What’s your favourite app or website, and why?
Its difficult to pick just one – however Facebook’s popularity is hard to ignore! It is a great way of keeping in touch with friends and is incredibly easy to use. Last year it proved useful in helping a Girlguide group that I am closely involved with to raise over £30,000 in 10 months to fund a trip to Japan for 10 girls.

Tell us a random fact about yourself!
I have a very long bucket list; amongst other things, this year I ticked off a hot air balloon ride.

Liz Forbes
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