Rhona McKinnon

Agency Role
Digital PR Director

What was your undergraduate degree?
BMus (Hons) Music, University of Newcastle ’06
Prior to starting the MSc I worked in Events Management and Arts Administration in Higher Eduction for several years

Why did you decide to study an MSc in Digital Marketing?
After several years in the same job I was beginning to feel like my career needed a new direction. The exciting and fast-paced nature of Digital Marketing really appealed to me, and having the brand new degree on my doorstep in Aberdeen was the perfect way to learn.

What has been your favourite part of the MSc degree so far?
I have really enjoyed learning about SEO and what’s involved in getting websites to the top of the SERPs. As I run my own website, I have found these skills very useful for optimising my own content.

Tell us a Random fact about yourself!
In my spare time I like to train for and compete in ultramarathons. An ultramarathon is a race which is longer in distance than a standard marathon. I am currently training for the 95 mile West Highland Way Race in June 2015 and am documenting this on my running blog, RedWineRunner.

Rhona McKinnon