John Chapman

Agency Role
Search Manager

What was your undergraduate degree?
MA (Hons) Politics and Sociology. University of Aberdeen 2014

Why did you decide to study an MSc in Digital Marketing?
When coming to the end of my undergraduate degree I realised I did not know what I wanted to do with my degree and decided to start looking into Masters courses. I had not previously had any experience in marketing nor even heard of digital marketing, however the course sounded appealing and worthwhile. I believed that the MSc in Digital Marketing would offer me more work opportunities and be an exciting course to be part of.

What has been your favourite part of the MSc degree so far?
What I have enjoyed most about the course is the experience with clients and industry experts. This course has given me the opportunity to not just learn the digital skills needed but develop them with real live clients. Guest visits from industry experts have also been beneficial for my learning experience.

Tell us a Random fact about yourself!
I was in a sign language club for 4 years when I was younger where I learnt the signs for various songs included S Club 7’s Reach for the Stars and I still remember it to this day.

John Chapman