Helen Dargie

Agency Role
Outreach Manager

What was your undergraduate degree?
BA (Hons) Fashion Management 2014

Why did you decide to study an MSc in Digital Marketing?
After completing my undergraduate degree in Fashion Management, I decided to study for an MSc in Digital Marketing because I wanted to expand on my existing business skills and gain a deeper understanding of the digital world. I have always been interested in marketing, online retailing and everything in between, and therefore I was very excited to discover the MSc course at RGU!

What has been your favourite part of the MSc degree so far?
I have really enjoyed working with a mixture of real clients and companies – it’s given me great experience and a clearer view of what working in the digital marketing industry will be like. I particularly loved the mentorship programme we developed with Digitas LBi – I really enjoyed speaking to experts in the industry and visiting HQ in December 2014. Finally, I have loved learning new, much sought-after skills, such as web design, SEO and Google Analytics.

Tell us a Random fact about yourself!
Since 2011, I have created and developed a fashion blog, called Electric Sunrise. Through my blog, I have collaborated with several fashion brands including ASOS, La Redoute and WishWantWear.

Helen Dargie