Where are you from?
Aberdeen, Scotland
What was your undergraduate degree?
International Business and French, University of Strathclyde
Why did you decide to study an MSc in Digital Marketing?
My love of marketing came from my undergraduate degree where I majored in marketing whilst on Erasmus in Toulouse. During this time, I fell in love with the creative and fast-paced environment that founds the digital marketing industry. My career then took me into the direction of hotel management where digital marketing is so important as the majority of bookings are now completed online. I soon realised that I lacked the technical and strategic know-how that would positively effect my hotel’s presence online and decided to apply for the MSc at RGU.
What do you like best about the course so far?
The aspect I like the most is that the digital marketing MSc is fast-paced and very practical. Coming from hospitality, I am used to learning quickly through practice and feel that the learning style on this course compliments me very well. What is really stimulating is that the course has live client projects with many industry focused modules that help bring the theory to life!
What’s your favourite app or website, and why?
My favourite website is Ted Baker. The website is streamlined, simple and easy to use.
Tell us a random fact about yourself!
I have a red fox labrador called Luca
