Forfar, Scotland
What was your undergraduate degree?
(BSc) International Hospitality Management
Why did you decide to study an MSc in Digital Marketing?
During my undergraduate degree I started to develop an interest in understanding the digital landscape. As much as I enjoyed my undergrad I felt I had to develop this interest further and create a niche. Digital Marketing is a growing industry with greater recognition and I truly believe that to be a contemporary marketer, an understanding of this industry is a must.
What do you like best about the course so far?
I see myself as an analytical person. I enjoy the creative aspects of the course such as html and the creation and optimisation of content; however understanding the why and the data of actions is what I find the most interesting. The course has some challenging aspects to it that only furthers my desire to learn more.
What’s your favourite app or website, and why?
Having participated in Movember, I found their website and app to have a great design and user interface. The campaign itself understands the motivations of its users which is visible through the design of the site and app. Being able create a profile that people can donate to and the ability to track your ‘tash makes the user experience enjoyable.
Tell us a random fact about yourself!
The first time I went skiing was on the side of a volcano in Chile.
