Fiona Watson

Where are you from?
Aberdeen, Scotland

What was your undergraduate degree?
BA (Hons) Management with Marketing at Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?
Throughout my undergraduate degree I found I was always more interested in the digital aspects of marketing but we only touched upon these briefly during the course and I was keen to learn more. This, combined with an ongoing personal interested in the internet, social media and blogging, and an internship with a digital marketing agency, made me certain that this was the career path I wished to go down.

What do you like best about the course so far?
So far the thing I have enjoyed most throughout the course was working with Steve Milne, from Fifth Ring in Aberdeen, to undertake a task for a live client where we were acting as an agency and were able to imitate agency life with our classmates to develop a marketing plan. These days were fast paced and exciting and provided a huge insight into agency life.

What’s your favourite app or website, and why?
I am social media obsessed, particularly visual social media platforms such as Instagram and Pinterest and spend much of my free time on these. I believe these appeal to me because I am interested in fashion and travel and visual apps lend themselves to sharing and viewing pictures related to these.

Tell us a random fact about yourself!
I first learnt I was a bit of a computer geek when I programmed a functioning version of Lemmings aged 15!