Elina Michail

ElinaMentor & Digital Data Analyst at DigitasLBi

My job involves:

  • Transforming data into actionable insights
  • Providing technical expertise on the set up and the configuration of analytics tools
  • Advising on site tagging requirements and implementation
  • Optimising user journeys to increase conversion rates
  • Building dashboards using data visualisation tools

Favourite digital tool:  Google Analytics

Favourite app: Instagram, Pinterest, WhatsApp

Favourite websites: Buzzfeed, Mashable, Techcrunch

On the web:

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