Lauren M

Where are you from?
St. Andrews

What was your undergraduate degree?
Media (BA Hons) at Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?
In all honesty, I already have a job that I love but I wanted to set myself a challenge whilst learning about things that I am passionate about. I believe that Digital Marketing is a massive part in how we communicate and a very progressive field. I also really enjoyed some aspects of digital marketing in the Media course at RGU and wanted to build on those skills whilst letting my creativity loose.

What do you like best about the course so far?
I have thoroughly enjoyed learning about Marketing in the digital age and learning about what consumers want. I’ve also enjoyed the social media marketing aspect and creating a campaign in the group work.

What’s your favourite app or website, and why?
I don’t know if it’s a favourite but it’s definitely my most used – Buzzfeed. I obtain lots of content from the site and there is loads of different things you can do on it and I love that it’s so interactive!

Tell us a Random fact about yourself!
My parents were in the RAF, so I spend my childhood constantly moving everywhere from Ireland to Cyprus. I can also play the bagpipes!